Customer-Success

A review of why design matters and the strategic advantage of user-centred design in digital transformation In today’s digital-first world, organisations are realising that user-centred design digital transformation is not just about new technology—it’s about aligning digital initiatives with real user needs and expectations. It’s time to update your thinking! Expectations for seamless, engaging, and functional user […]

We often get resistance to a new way of thinking and approaching design problems, my Lean Six Sigma training taught me, if you look at a process and you can’t see tangilble value, or your client doesn’t see the value. Then that step/artefact is “waste”. A waste of time, a waste of money and a

Recently I presented 3 x 3 hour workshops on the subject of Web Optimisation, they were easily the biggest sessions I had run to date and I was excited and nervous at the same time, I really didn’t want the sessions to suck.I learnt a lot about the approach to presenting technical information to a