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We have just launched a new website for HOTImage Photography Ulladulla. This business was struggling to achieve strong results within the search engines and would not even rank 1st using their business name, let alone Wedding Photographers Ulladulla.

Being a photographer based in Ulladulla a scenic part of coastline on the NSW South Coast, HOTImage Photography wanted to capture some of the coveted wedding photography market. After comments heard that they didn’t know they did weddings, or I really like your product but we have already booked with a competitor. HOTImage commissioned 101 Web Technology to develop an online marketing plan that would consist heavily of search engine optimisation and social media marketing.

The results speak for themselves within 24hours of launching the new site they ranked number 1 for their business name, within 2 weeks they are on the first page for Wedding Photographers Ulladulla and we have only just got started. HOTImage has further commissioned 101 Web technology to implement their internet marketing strategy for the next year and with results like this at the start of the process, who knows where we will be in 12months time.

If your business is struggling to be found on the internet, we can most likely help so drop us a line or send through an email we are always open to helping you make the most of your business’s web presence.

Take a look at HotImage Photography’s website

We have posted previously in our Internet Marketing category about Uneke Furniture and the success they have had simply by being involved in online forums, it was that post that lead us to the second re-development of http://www.unekefurniture.com.

For the second time round working with Uneke Furniture, 101 has not only created a fresh new design we have developed the business’ social media strategy for the next 12months. The social media strategy is leveraging the power of viral marketing, along with developing an online following with Twitter, Facebook and their regular online newsletters to subscribers.

The new website can be found at http://www.unekefurniture.com or Google phrase Canberra Custom Furniture.

With 101 on hand to support the mechanics of the strategy Uneke Furniture is well placed to further build on the exceptional reputation of this Canberra based business. If you would like to discuss your social media, internet marketing or search engine optimisation strategies please contact 101 Web Technology.

Normally we don’t post about our new projects until they are complete and launched. But this one is a bit different, we are excited about the build for Top Cat Charters in Batemans Bay. This site is really going to a great example of tying in all elements of internet marketing to give this business a fresh new face. The owners of the business have recently taken over and are keen to move the business into the next phase.

A major component of this build is the social media management which utilises Facebook and Twitter. Everyone that goes out on the boat whether its for a day of game fishing, whale watching or sightseeing, love the experience being on water is calming and people want to share those memories. Top Cat will be capturing those memories as tweets and status updates to share the experiences with past and new clients.

A big success factor for any business is the repeat and referral trade. As they say, give good service the client tells one person, give bad service they tell 10. Well why not tell 1000 people at the one time your great story with pictures. That is what 101 Web Technology will be enabling for Top Cat Chaters in Batemans Bay.

If you can’t wait for the new site you can take a look at their site here: http://www.topcat-charters.com.au/ (Just a holding page to get you to pick up the phone at the moment.)

Takeaway pizza company Domino’s Pizza has increased online sales to £56.9m in the first half of 2010, boosted by an increase in online marketing activity. The company also states that over 30% of its UK sales are now completed online.

Embracing social media the company launched their Foursquare promotion in May, which encourages users to check-in at their locations. Their Facebook page has over 37,000 fans so stated CEO Chris Moore in the companys earnings statement. Starbucks is another great example of using social media to its best, during their Free Pastry Day the company was able to attract $1million people to their stores.

Both of these are great examples of how a company embracing social media has seen real and measurable growth, not to mention the brand awareness. The question I would pose to you as a business owner is what would an increase in 30% of profits mean to your business?

The potential of social marketing is massive and is limited only by your imagination and creative ways you embrace an utilise the technology.

Internet Marketing, is it simply copyrighting, search engine optimisation and having a consistent online and offline brand? Are you considering your website as part of your marketing strategy? If so then are you considering all the marketing options you have available to you on the internet?

We believe a great looking website that presents a consistent brand is just the start of Internet Marketing and not the end game. Internet Marketing is more then just marketing your business online, we believe it is a discipline that requires knowledge of the arena, knowledge of the business, the target demographic. We believe it requires knowledge of the tools available to extend your brand and take it international. For instance have you thought about how Twitter can help drive more traffic to your website? What about YouTube, thats just for people looking for there 15mins of fame isn’t it?

Lets start thinking beyond building a great looking website, lets start focusing our attention on how that great looking website is going to make us money while we sleep, while we are on holidays and while we are doing the things we do when we are not working.

If you have a website then Internet Marketing is for your website and business. You have a website and you have the potential to turn that website into a business tool, not just a place to house photos and example of previous projects.

Contact 101 Web Technology to discuss an Internet Marketing strategy that will suit your business.

The Property King website was a first for 101. It was the first subscription based membership site we had implemented. It was the first website that we developed that made use of a lot of products that we have used separately though not all at the same time.

For this website build we are using:

• WordPress for content management and blogging
• aMember Pro for user subscription and management, recurring billing and secure membership
• 1Shopping Cart for Auto-Responders, online shopping and mailing list management.

Using the best of these products and some custom plugins and coding to get it working 101 Web Technology has launched a new level of internet marketing website. A site that allows a non-technical user the ability to run a full service internet marketing business for minimal outlay. This level of functionality while not new, has primarily been dominated by large organisations, with large capital budgets, now with the products that 101 Web Technology has choosen to work with Internet Marketing and eCommerce is now more accessibile to small to medium sized enterprises then ever before. With potential to go international with your business, build a mailing list of potential clients who have asked for you to market to, what is stopping you looking at what Internet Marketing solutions may be available to you?

Take a look at the site here: http://www.thepropertyking.com.au

What we are most proud of about this site is, it doesn’t look like you standard run of the mill Internet Marketing page. You know the ones, they are usually have a white content area centered on the page with a yellow background image, default times font and really really long. While sites in this format do serve a purpose and they do achieve results, our clients wanted something different. Our clients recognised the need to build client repour online, before making a sale in the presentation of content and freely available information. Using blogging as a way to create an interactive environment, that gathers information from a variety of sources and grows the sites content organically.

Contact 101 Web Technology to discuss what we can implement for you and how our experience in Internet Marketing can take your business to the next level and beyond.